The Minneapolis Regional Chamber of Commerce has a long tradition of recognizing members of the business community that support and accelerate the region. The Best in Business Awards luncheon honored four companies who have excelled, grown and supported the community in unique and meaningful ways.
•Best in Business Award Goodwill/Easter Seals Minnesota
•Emerging Business of the Year Matreks Printing
•Small Business Award iDream.tv
•Quality of Life Award Print 4 Change
Does your direct mail campaign look like it is coming through a 1950s television? Maybe your black-and-white brochures and proposals put potential clients to sleep. Digital color printing at Matreks is an economical way to increase the effectiveness of any company’s marketing campaign.
Until about five years ago, black-and-white printing was cheaper than color printing for large marketing campaigns. However, research and development of less costly toner and inks has drastically reduced the cost of color printing.
While the cost of color has gone down, the variety of colors has increased. At Matreks, companies can choose from a rainbow of colors, not just the standard red, yellow, blue, and green. This variety can help companies connect better with potential clients.
The Power of Color Printing
Not only does color printing make marketing materials more attractive, it can make a stronger connection with future customers. Studies have shown that people retain information presented in color better than the same information printed in black and white.
Printing in color can improve the impact of a variety of marketing materials, including direct mail postcards and other mailings, proposals and bids presented to potential client meetings and even training materials for new employees.
Color Digital Printing: An Economical Choice
Pairing color printing with digital printing can help companies make the most of their marketing dollars. Digital printing gives companies the freedom to print as many or as few copies of a marketing campaign as needed, vary the content of a campaign to customize the content to the recipient, and even change the lay-out of marketing materials mid-print.
To learn more about how the power of digital color printing can improve your business, call Matreks Printing today at 952-746-4010.
Digital printing is a great solution for short-run marketing projects like newsletters, brochures and even longer marketing tools like white papers. Digital printing allows each short-run project to be fully customizable, maximizing marketing dollars.
Before digital printing came onto the scene, businesses were limited to offset printing to fulfill their marketing needs. Offset printing required one master plate to be made for an entire run of a marketing campaign, limiting the ability of companies to tailor their marketing materials to recipients and increasing the amount of time it took to run a project. Since making this plate took time and money, to be cost-effective, companies often ordered more materials than needed.
Short-Run Projects with Big Results
Now, companies can order short-run projects of 1,000 copies or fewer with a digital printer with a fast turnaround and the ability to edit or change data while the project is being run. Since every print is an original, not a copy of a previously-made plate, companies can order exactly what they need, rather than ordering too many or too few copies.
Additionally, since every copy of a digitally printed project is a first-generation print, companies are able to incorporate variable data into their projects, creating a project that is fully personalized for recipients. A short run of newsletters that is digitally printed allows companies to add a recipient’s name and information specifically tailored to their demographics.
For example, a skin care company may be able to use demographic information like age, gender and ethnicity to personalize its newsletter content for each recipient. This fosters a better relationship with clients that may increase customer conversion.
Matreks Printing Can Fulfill All Your Short-Run Printing Needs
Twin Cities companies can count on Matreks Printing to deliver quality, fully-customizable short-run marketing projects. All companies need to do to get their project underway is email Matreks with the final, proofed copy of their marketing materials and a spreadsheet that contains the variable data for recipients. The digital printing process requires little set-up time and Matreks can get a company’s project started almost immediately.
To learn more about how digital printing can make your short-run printing project more affordable, call Matreks Printing today at 952-746-4010.