Is Paper-Free Really Better for the Environment?

“Go Paperless!” How many statements have you received from your bank, utility provider, or credit card company with this message? Many companies are trying to convince their customers to switch to online or “e-statements” in the name of environmentalism. However, are e-statements really greener than paper ones?

Greenwashing and Paperless Statements

Greenwashing occurs when a company tells customers that they are making changes to policies in the name of becoming a greener company, when in fact these changes are financially or otherwise motivated.

While going paperless may seem like a green initiative on its face, could a company’s paperless statement crusade be an example of greenwashing? Paper is a renewable, highly recyclable resource. In the last 50 years, forests in the United States have stabilized or even increased. In fact, the country has about 49 percent more wood resources now than it did in the 1960s.

How Green are E-Statements?

If that’s the case, why are companies going paperless in an attempt to go green? In a recent survey, 84 percent of respondents believe that the true motive behind many companies’ paperless campaigns is cost savings, not environmental concerns. Another survey found that 80 percent of consumers do not think it’s appropriate for companies to cite environmental reasons for going paperless when they are not the true motive.

Though paper is a renewable, highly recyclable resource, many of the materials and energy required to receive e-statements are not. Computers and servers require a sizeable amount of energy and give off a lot of heat. Rare minerals must be pulled from the Earth to create computers, tablets, and smartphones. Though paperless statements may save a company the cost of a stamp, they may not do the environment a whole lot of good.

Digital Printing a Green Choice

For companies trying to make a true difference to the environment, digital printing is an effective choice. Digital printing presses do not emit the harmful chemicals their offset counterparts do. Not only does that mean less harmful chemicals being released into the atmosphere, it also means digital presses require less energy to ventilate. Digital printing presses also use low VOC-ink and mild solvents, which are much better for air quality than inks used in offset printing.

Companies can make their digital printing projects even greener by choosing sustainable paper products. Digital presses can accommodate recycled papers and SFI/FSC-certified paper. SFI/FSC certifications tell consumers that the paper in question was harvested sustainably from a renewable source.

Before you opt for e-statements, consider the true impact of electronic media versus renewable paper resources. To learn more, contact Matreks Printing today at 952-746-4010.

Avoid the Sting of a Possible Postage Rate Hike with Postcards

Recently, the United States Postal Service proposed a postage rate increase for letters and postcards. If enacted, the cost of a first-class stamp would increase three cents to $.49, while a postcard stamp would go up one cent to $.34. While a three-cent increase does not sound like much, when applied across 30,000 letters, it equates to a $900 increase in the cost of advertising.

Though postcard postage may also experience a rate increase, a one-cent hike only increases costs for 30,000 postcards by $300. This difference makes postcards a cost-effective choice in the face of potentially higher postage rates. With the help of a Twin Cities professional digital printer, small businesses can design and mail engaging and powerful advertising pieces.

Making the Most of an Advertising Postcard

A postcard is like a letter that is already open, immediately engaging recipients with its message. It’s easy to customize a postcard with a recipient’s personal information, including their names. Personalization helps your postcard have a powerful impact with recipients.

To create an engaging and effective postcard, first come up with a specific purpose for the mailing. Postcards are great ways to promote a coupon or sale, send a gift certificate, announce a new location, or send a reminder. Adding a deadline or expiration date in the postcard’s message helps create a sense of urgency.

The postcard’s text should be simple, brief, and give the recipient a reason to give the business a call or visit. Marketing experts suggest that a postcard include no less than three repetitions of a call-to-action to stir recipients into picking up the phone.

Pro Tips for Printing Postcards

After companies develop the text for their postcards, they should work with a digital printer to create vibrant and eye-catching lay-outs. Invest in high-quality images and color printing on glossy paper to make the largest impact with recipients.

To maximize advertising dollars, consider personalizing postcards to each recipient. As mentioned before, using a recipient’s name within a postcard’s message is an effective way to get recipients to take action. It is also possible to change the graphics on a postcard according to recipients’ demographic information or interests.

With a possible increase in postage rates, postcards continue to be a cost-effective choice for companies using direct mail to advertise their products and services. To get started on your next postcard project, contact Matreks Printing today at 952-746-4010.