Friday, November 2, 2012
How Variable Data Printing Can Help Minnesota Companies Increase Clients
Most companies understand the value of direct mail marketing, but many may not realize that there is a way to improve the performance of direct mail and other print marketing campaigns. Variable data printing is reshaping the way companies connect with their businesses. Contact Matreks, your Twin Cities printer, today to see how this type of printing can help you land more customers.
What Is Variable Data Printing?
Variable data printing, or VDP, is a printing technique that allows projects to be highly customizable. With VDP, companies can customize their direct mail messages to each individual recipient rather than create one boilerplate message that is mass-produced and sent to thousands. VDP creates a stronger relationship between company and recipient, increasing the chance that recipients will convert to customers.
There are many ways to design a VDP project. Some jobs may only involve changing text, while graphics remain the same for all recipients. Others may change the text and graphics for each recipient depending on their age, gender and other demographic data. It is also possible to create a template for a direct mail project, like a newsletter, and change the content for each recipient so it is relevant for each individual.
What Types of Projects Can Be Printed Using VDP?
Variable data printing can be used for a variety of projects, including direct mail marketing and general business correspondence. VDP projects can include:
· Promotional materials
· Company policies
· Bills and invoices
· Purchase orders
How Does VDP Improve My Bottom Line?
There are several financial benefits gained from using VDP in marketing and other business correspondence. Companies often see a good return-on-investment on VDP marketing projects since personalized marketing can increase sales while reducing the cost of the printing compared to traditional printing techniques. In fact, some experts believe that personalized marketing campaigns like those created with VDP increase revenues and profits 31 percent more than general marketing campaigns.
Variable data printing can be a cost-effective way to increase customer conversion and connect more deeply with existing clients. To find out how variable data printing may benefit your business, call Matreks Printing today at 952-746-4010.