Using a variety of print advertising allows companies to reach a diverse audience and stay top-of-mind with recipients without making them feel as though they are being inundated with advertising. It also helps companies track and analyze what print advertising works best for each type of recipient, helping them create more effective print campaigns in the future.
Different Types of Print Advertising
Companies’ options for print advertising are boundless. Direct mail marketing pieces include postcards, mailers, flyers, greeting cards, and catalogs. Postcards are an especially effective choice because they are economical to produce and easy for recipients to interact with. They are visually engaging and do not require recipients to open an envelope to receive your message. People tend to hang onto postcards, especially if they include a coupon or other special offer.
Other types of print advertising include brochures, calendars, notepads, and branded stationery and business cards. Like postcards, recipients often hold onto these types of advertising and they are a good way to keep your company’s logo and name top-of-mind with current and potential clients.
Simple Tips to Make Print Advertising More Effective
Before you design your next print advertising piece, use these simple tips. Be sure your branding is consistent. Your logo, the color and style of the graphics, and tone of the messaging should be consistent whatever print advertising medium you use. When creating a direct mail campaign, keep your message brief and bold and the graphics eye-catching and engaging.
Print advertising can also help support a company’s online marketing efforts. Add a QR code that recipients can scan with their smartphones and leads them to a page on your website. Or, create a unique URL that you only use on your print advertising. Then, track the number of hits that URL gets. That way, you’ll get an idea of how effective your print campaign was.
Try diversifying your print advertising efforts this year. To learn more or get started, contact Matreks Printing today at 952-746-4010.