Sunday, December 15, 2013

Mentor Your Customers to Increase Print Sales


Savvy marketers know that educating customers is a great way to build value and strengthen customer relationships. Printers can take a cue from marketing professionals and educate their clients on the variety of
high-quality products available. Doing so will build the printer-customer relationship and make the printer a resource, not just a merchant. It will also likely lead to increased print sales.

The Benefits of Print

Print marketing has a number of benefits, even as online marketing continues to grow. First, companies can use print marketing in tandem with online marketing tools. For example, postcards and flyers can include a QR code that directs recipients to a website or social media page. Store signs and point-of-sale materials can integrate with apps like Layar that offer customers more information when they scan the advertising.

Print advertising is permanent and tangible. People hang on to print marketing materials much longer than an ad flickers on a website. Postcards with coupons are put on the fridge door and catalogs are stashed in a basket next to the couch. With proper branding, companies can stay top-of-mind with customers every time they spot the postcard on the fridge or rifle through the catalog.

Digital printing is a cost-effective, eco-friendly choice for companies. In digital printing, each copy of a marketing piece is an original from a digital file. Unlike offset printing, which gets cheaper the larger the run is and encourages businesses to over-order to become cost-effective, companies can print only what they need with digital printing. The inks and papers used in digital printing are better for the environment and often made from recycled materials.

Building Customer Relationships

Use these benefits as talking points with your customers and help them see the value of printing with your company. Turn yourself into a resource for customers and help guide them toward the print products that will work best for their projects. Doing so will not only provide customers with a superior product, it will help you increase sales.

Build your reputation as a resource by targeting a few of your best clients and offer to give them a complimentary seminar at a time that’s convenient for them. Focus your presentation on the products or services for which you’d like to increase sales, but would provide clear advantages for your customers, too.

If you’re ready to learn what digital printing can do for your and your company, contact Matreks Printing today at 952-746-4010.

Wednesday, November 27, 2013

Are Your Point-of-Sale Materials Ready for the Holiday Season?


If Thanksgiving is a time to relax and enjoy good food and good company, Black Friday is the time shoppers take to work off that meal, arm themselves with coupons, and head to the stores. It also marks the start of the weeks-long holiday shopping season. Don’t miss out on the opportunity by forgetting to invest in eye-catching point-of-sale materials.

According to the National Retail Federation, United States retailers usually make 20 to 40 percent of their annual sales between Black Friday and Christmas. That’s a lot of revenue in just a few short weeks. While consumers are increasingly moving their shopping searches online, 70 percent of all purchasing decisions are still made in a store. That is why effective point-of-sale materials are still necessary, especially during the holiday shopping season.

Point-of-Sale Signage Tips

Changing a product’s signage can increase the sales of that item five percent. Adding a new sign increases sales about the same. Take advantage of the holiday shopping season to change or add signage at your store. Use holiday graphics or color schemes to direct shoppers’ attention to special holiday deals.

When designing point-of-sale materials, a little information goes a long way. You want to invest in signs that are clear, use white space effectively, and direct shoppers to the correct product. To do so, you need a firm understanding of what your shoppers desire and need to know.

For example, sale prices and regular prices should be clearly marked to show shoppers the deals they are getting. If your store offers coupons on some items and not others, your point-of-sale materials should highlight when coupons can be used.

Look Up for Effective Point-of-Sale Signage

If your store has a large retail floor, maximize the ceiling space to help direct shoppers. Many department retailers already do this to show shoppers where the home section is, for example, but the same concept can be used to direct shoppers to your best deals.

If you use ceiling-mounted point-of-sale signage, be sure that the message is clear and readable from afar. Use arrows or other graphics to help point shoppers in the right direction. Then, add point-of-sale materials on the shelves so shoppers know they have come to the right place.

It’s not too late to design and print your holiday shopping season point-of-sale materials. Contact Matreks Printing today at 952-746-4010 to learn more about your options and make this holiday season your best yet.

Friday, November 15, 2013

Digital Printing Increasingly Considered Better than Offset Printing


For years, digital printing has been playing a game of catch-up to its more established, traditional cousin, offset printing. However, print industry experts are starting to rate the quality of digital printing higher than that of offset. Digital printing is a high-quality choice for companies with print projects in the Twin Cities.

Print Industry Survey

A survey of 400 print industry experts in Europe and the United States found that respondents believed digital printing provides higher-quality images and better cost value than offset printing. In fact, over 43 percent of respondents had already made the switch from offset printing presses to digital ones in their own businesses.

Respondents rated several examples of digital and offset printing projects from poor quality to excellent quality. Though experts in Germany believed offset printing to be best, those in the United Kingdom and United States consistently rated various digital printing samples the highest.

For example, those in the UK thought the liquid ink digital piece was the highest quality sample, followed by toner digital and then inkjet. They rated offset worst in terms of quality. Similarly, those in the United States rated toner digital printing the highest quality of all print samples.

Use Digital Printing for Your Next Project

Digital printing offers substantial benefits to companies running advertising projects, billing and invoicing jobs, and countless other print projects. While offset printing does offer a quality product, it is very expensive to proof projects on offset printing presses. For this reason, offset is a less economical choice for short print runs than digital printing, which requires no proof since every copy is an original created from a digital file.

A major advantage digital printing has over offset printing is variable data printing. Since digital printing produces originals from a digital file, companies have the freedom to change information in their project mid-run. This is a great for advertising projects, since businesses are able to tailor their messages and personalize marketing to each recipient.

The next time you need to print a flyer, brochure, postcard, or batch of invoices, consider digital printing with Matreks. To learn more about the benefits digital printing, contact Matreks Printing today at 952-746-4010.

Friday, November 1, 2013

It’s Not Too Early to Start Thinking About Your Business’s Holiday Card


It’s hard to believe, but Thanksgiving will be here before we know it. Don’t wait until Turkey Day rolls around to start thinking about your company’s holiday card. Plan ahead and save money—and your sanity.

Though it may seem a bit old-fashioned, sending holiday cards to clients can benefit Twin Cities companies. Receiving a card with a thoughtful message and hand-written greeting impresses clients and vendors and can help build those relationships. Companies can use holiday cards internally, too. Recognize a top sales representative’s efforts with a handwritten message or send a personalized note to the whole team.

Holiday Card Tips

Ordering holiday cards early in the season helps you get them out on time. It also helps you avoid a mad scramble to get the cards signed. As you’re considering a design and message, try to keep it non-specific. Remember that your recipients practice a variety of religions, so a Christmas or Hanukkah-specific card may not be appropriate. The possible exception to this rule is if your company or organization is religiously affiliated.

Thinking about your business’s holiday card before Thanksgiving also gives you ample time to think about the design and message of your card. A professional printer can help you create a vibrant design that incorporates your company’s colors, logo, and even its motto. Avoid skimping on paper quality. A flimsy card immediately looks cheap to recipients. Instead, invest in a heavier, higher-quality paper.

You may also consider adding an insert to your greeting cards. While it may be wise to avoid advertising or promotions in your holiday card, it may be appropriate to include a recap of company milestones or events from the past year. Clients, vendors, and employees may find this information interesting.

Now is a great time to be thinking about your company’s holiday card. Enlist the help of a professional digital printer to help you with the design and production of your greetings. To get your holiday card project rolling, contact Matreks Printing today at 952-746-4010.

Monday, October 14, 2013

Is Paper-Free Really Better for the Environment?

“Go Paperless!” How many statements have you received from your bank, utility provider, or credit card company with this message? Many companies are trying to convince their customers to switch to online or “e-statements” in the name of environmentalism. However, are e-statements really greener than paper ones?

Greenwashing and Paperless Statements

Greenwashing occurs when a company tells customers that they are making changes to policies in the name of becoming a greener company, when in fact these changes are financially or otherwise motivated.

While going paperless may seem like a green initiative on its face, could a company’s paperless statement crusade be an example of greenwashing? Paper is a renewable, highly recyclable resource. In the last 50 years, forests in the United States have stabilized or even increased. In fact, the country has about 49 percent more wood resources now than it did in the 1960s.

How Green are E-Statements?

If that’s the case, why are companies going paperless in an attempt to go green? In a recent survey, 84 percent of respondents believe that the true motive behind many companies’ paperless campaigns is cost savings, not environmental concerns. Another survey found that 80 percent of consumers do not think it’s appropriate for companies to cite environmental reasons for going paperless when they are not the true motive.

Though paper is a renewable, highly recyclable resource, many of the materials and energy required to receive e-statements are not. Computers and servers require a sizeable amount of energy and give off a lot of heat. Rare minerals must be pulled from the Earth to create computers, tablets, and smartphones. Though paperless statements may save a company the cost of a stamp, they may not do the environment a whole lot of good.

Digital Printing a Green Choice

For companies trying to make a true difference to the environment, digital printing is an effective choice. Digital printing presses do not emit the harmful chemicals their offset counterparts do. Not only does that mean less harmful chemicals being released into the atmosphere, it also means digital presses require less energy to ventilate. Digital printing presses also use low VOC-ink and mild solvents, which are much better for air quality than inks used in offset printing.

Companies can make their digital printing projects even greener by choosing sustainable paper products. Digital presses can accommodate recycled papers and SFI/FSC-certified paper. SFI/FSC certifications tell consumers that the paper in question was harvested sustainably from a renewable source.

Before you opt for e-statements, consider the true impact of electronic media versus renewable paper resources. To learn more, contact Matreks Printing today at 952-746-4010.

Tuesday, October 1, 2013

Avoid the Sting of a Possible Postage Rate Hike with Postcards

Recently, the United States Postal Service proposed a postage rate increase for letters and postcards. If enacted, the cost of a first-class stamp would increase three cents to $.49, while a postcard stamp would go up one cent to $.34. While a three-cent increase does not sound like much, when applied across 30,000 letters, it equates to a $900 increase in the cost of advertising.

Though postcard postage may also experience a rate increase, a one-cent hike only increases costs for 30,000 postcards by $300. This difference makes postcards a cost-effective choice in the face of potentially higher postage rates. With the help of a Twin Cities professional digital printer, small businesses can design and mail engaging and powerful advertising pieces.

Making the Most of an Advertising Postcard

A postcard is like a letter that is already open, immediately engaging recipients with its message. It’s easy to customize a postcard with a recipient’s personal information, including their names. Personalization helps your postcard have a powerful impact with recipients.

To create an engaging and effective postcard, first come up with a specific purpose for the mailing. Postcards are great ways to promote a coupon or sale, send a gift certificate, announce a new location, or send a reminder. Adding a deadline or expiration date in the postcard’s message helps create a sense of urgency.

The postcard’s text should be simple, brief, and give the recipient a reason to give the business a call or visit. Marketing experts suggest that a postcard include no less than three repetitions of a call-to-action to stir recipients into picking up the phone.

Pro Tips for Printing Postcards

After companies develop the text for their postcards, they should work with a digital printer to create vibrant and eye-catching lay-outs. Invest in high-quality images and color printing on glossy paper to make the largest impact with recipients.

To maximize advertising dollars, consider personalizing postcards to each recipient. As mentioned before, using a recipient’s name within a postcard’s message is an effective way to get recipients to take action. It is also possible to change the graphics on a postcard according to recipients’ demographic information or interests.

With a possible increase in postage rates, postcards continue to be a cost-effective choice for companies using direct mail to advertise their products and services. To get started on your next postcard project, contact Matreks Printing today at 952-746-4010.



Monday, September 16, 2013

3 Marketing Tips Every Start-Up Should Follow

You’ve spent years developing your product or service and are finally ready to take the plunge into entrepreneurship. Though you know your product inside and out, knowledge and enthusiasm alone will not make your business a success.

Start-up companies must be deliberate in marketing their businesses to be successful. There are a few basic rules every start-up entrepreneur can use to get their marketing efforts on the right track.

Find Your Target Audience

Most start-up entrepreneurs are anxious to spread the word about their products or services. Often, when asked who they’re trying to market to, their answer is enthusiastically, “Anyone!”

However, when businesses target to anyone, all too often they receive responses from no one. That’s why it is important for start-up businesses to identify their target audiences.

Imagine a young businesswoman is starting her own home cleaning company using green products. While “anyone” could certainly use her services, the entrepreneur realizes that young mothers in particular value having their homes clean and chemical-free. The businesswoman chooses to market directly to young moms to make the most of her marketing efforts. Now, all she has to do is determine what her message should be.

Separate Yourself from the Pack

Much marketing copy is full of superlative language that lacks substance. “Great Service!”, “Best Value!”, and “Friendly Customer Service!” offer nothing about what makes your company the right choice over competitors. Instead of relying on words like “best,” “great,” and “super,” start-up companies should inform their target audiences about what sets them apart from competitors.

For the young businesswoman with the house cleaning company, this may mean focusing her message on the advantages of green products, a benefit that many house cleaning services may not offer.

Speak to Your Target Audience, Not at Them

One of the simplest ways for start-ups to onnect with their target audiences is to show them how the company fills a need, addresses a challenge, or solves a problem they have. Don’t rely on generic marketing language that does little to address the needs of potential customers. Instead, focus on building value and trust.

Now that she’s identified her target audience and knows what separates her business from the rest of the home cleaning services in her area, the businesswoman is ready to get her marketing campaign up and running. She chooses to create a direct mail postcard targeted to young moms. The graphic shows a beautiful, clean home, and the copy focuses on how green products are safer for children and are effective cleaners.

To print her postcard, the businesswoman chooses a digital printer like Matreks. That way, she can personalize her postcard to each recipient, using their name in the main text of the postcard to catch their attention.

With these three tips, start-up companies can bring their marketing efforts into focus and get the most out of their advertising dollars. To get start-ups on the right path, Matreks offers a Business Start-Up Combo package with everything a new business needs to help jumpstart its marketing efforts. To learn more, contact Matreks Printing today at 952-746-4010.

Saturday, August 31, 2013

Get Past the Online Clutter with Print Marketing

It seems like online marketing is the new darling of the advertising world. There’s endless discussion of how to optimize your website for search engines, keep top-of-mind with email marketing campaigns, and harness the power of social media to grow your business.

But does email live up to the hype?

Email Marketing Costs

Though email seems like a cheap alternative to print marketing, there are hidden costs associated with using email for marketing purposes. Email is not a free service, especially not once companies invest in applications like Constant Contact and other tools. It also has hidden costs, such as the threat of data breaches and the time and money it takes to resolve them. Such breaches can also be detrimental to a company’s reputation.

Many companies believe that since email uses no paper, it is an environmentally-friendly way to market their businesses. However, it takes a lot of power to run the data centers that house email servers, and even more electricity to cool the rooms that rows and rows of servers heat up. After considering these factors, digital printing can be a greener product.

Aside from operational costs, the return-on-investment on email marketing campaigns is not always profitable. Email users have been bombarded with online offers in recent years. The saturated market makes it difficult for any individual company’s email offer to stand out.

One marketing expert decided to test the effectiveness of email marketing. She created an offer and sent it to half her recipients by mail and to the other half by email (the text and graphic on the print and email offers were identical). The response rate for the print offer was twice that of the email one.

Tap the Power of Print Marketing

Print marketing can increase the number of responses companies get from a marketing campaign. Many recipients who are tired of the barrage of email offers appreciate a well-designed printed offer or promotion. Companies can also take advantage of other print media, such as posters, catalogues, and brochures, to connect with recipients.

Additionally, printing, especially digital printing, is environmentally friendly. Companies only need to print as many copies of their advertising piece as they need. The ink and other materials used in digital printing are often byproducts of other industries, reducing waste. 

If you are ready to learn more about how digital printing can help you increase advertising response rates and maximize your marketing dollar, contact Matreks Printing today at 952-746-4010.

Thursday, August 15, 2013

Implementing a Successful Direct Mail Project Is as Easy as 1-2-3


Are you ready to roll out your next direct mail campaign, but not sure where to start? Fortunately, planning and executing a direct mail project is easier than you may think.

Step One: Plan

An effective direct mail campaign targets an audience, delivers a clear message, and gives recipients a reason to act. Businesses can use their contact lists and the success of past advertising campaigns to guide the message and medium of their next mail project.

For example, an orthodontist may have found it more effective to send a letter describing their services and expertise to dentists than to send promotional postcards to parents with school-aged children. Thus, the orthodontist may choose to target dentists in future direct mail campaigns.

Developing clear messages and calls-to-action is also an important part of the planning process. Messaging should be direct, powerful, and engaging, while call-to-actions should be clear and easy to act upon. Businesses may ask recipients to “schedule a service today at 612-555-1234” or “scan the QR code to sign up for our newsletter”.

Step Two: Implement

Once businesses have an idea of what they would like to include in a direct mail campaign, there are a few powerful words they should incorporate into their messages to capture recipients’ attention. Words like “save,” “results,” “money,” “guarantee,” “new,” “easy,” “proven,” and “free” all resonate well with readers.

When a direct mail piece is ready to print, businesses can use variable data digital printing to customize mail pieces to each recipient. With variable data printing, businesses provide their printers with the electronic files of direct mail projects and a spreadsheet that lists recipients and pertinent demographic information. The printer uses these documents to produce the direct mail campaign quickly and cost-effectively.

Step Three: Track Performance

Business owners should not think their work is done once they send out their mail pieces. Savvy business owners track the performance of their direct mail campaigns to improve the effectiveness of future projects. Direct mail pieces have many different objectives. Some are designed to increase sales, while others aim to improve foot traffic or name recognition.

There are several ways to track a campaign’s performance. Following up with new customers with a simple “How did you hear about us?” can help companies evaluate their advertising campaigns. Including a coupon only redeemable in-store can also help businesses track the performance of a direct mail piece.

Analyzing the performance data of advertising campaigns helps business owners make changes to improve the effectiveness of their direct mail projects. Even minor modifications can make a big difference to the ROI of a print mail campaign.

To get started on your next direct mail campaign, contact Matreks Printing today at 952-746-4010.

Friday, August 2, 2013

Optimize Your CRM System for Variable Data Digital Printing



Every Twin Cities business has a customer list, and many companies use a customer relationship management (CRM) system to organize and track communication with clients. Companies can use their CRM systems to help customize their marketing materials to recipients. Integrating data from CRM systems can be effortless with variable data digital printing.

What Is Variable Data Digital Printing?


Variable data digital printing allows businesses to tailor print marketing materials to each individual recipient. Companies can change both the message and graphics used on a piece of marketing with variable data digital printing.

To do so, business owners simply provide their digital printer with the digital files of the marketing piece, including the variable text and graphics, and a spreadsheet with customer data from their CRM systems. The data should include customer names, addresses, and pertinent demographic information. The digital printer uploads these files to his or her equipment. Since every copy of a digitally printed marketing piece is an original copy of a digital file, the printer is able to customize the project nearly effortlessly.

A Real-World Example

Suppose an office supply company would like to send out a postcard advertising a fall sale. The company would like to use the same postcard template to target market to parents of grade school students, college students, and business owners.

Using variable data digital printing, the company can create back-to-school themed messages and graphics to use for the grade school and college recipients and a seasonal message and graphics for business owners. Then, the office supply company sends out these customized postcards to their targeted customers.

Making the Most of Variable Data Digital Printing

While even the most simplistic customization, such as using a recipient’s first name on a marketing piece, helps increase response rates, companies can boost the effectiveness of their marketing campaigns with more nuanced variable data techniques.

For example, businesses can use the location, gender, age, and even work duties of their recipients to personalize their marketing messages. In the above real-world example, the office supply company could customize its grade school postcard even further using ages of a recipient’s children, or perhaps even their genders. A parent of elementary school-aged children may receive a postcard with cartoon apples, rulers, and pencils, while a parent of high school-aged children receive a postcard with textbooks, binders, and calculators. Matreks can help your company produce an effective marketing campaign tailored to your customer list. Contact Matreks today at 952-746-4010 to learn more about variable data digital printing and how to customize your next marketing campaign

Monday, July 15, 2013

Why You Need Digital Printing for Your Next Direct Mail Campaign


Digital printing is a natural fit for most direct mail campaigns. With highly customizable and efficient digital printing, Twin Cities companies can complete their marketing projects quickly and digital printing is an excellent fit for your next direct mail campaign.

Variable Data Printing

One of the most impressive advantages digital printing has over offset printing for direct mail campaigns is variable data printing. With digital printing, copies are printed from digital files. This means companies simply need to provide a pdf or other type of file to their printers to produce their direct mail projects.

Variable data printing allows companies to change the text and even the graphics of a direct mail campaign mid-run to fully customize their projects for recipients. Companies simply need to include a spreadsheet of recipients’ names, addresses, and demographic information used to customize the message. Then, the printer integrates this data into the direct mail project, creating a fully customized final product.

Little or No Set-Up Time

Digital printing can be the best friend of a procrastinating business owner. Offset printing requires substantial lead time to create a physical master copy of a project, and then extra time for press checks as the project is run. Digital printers, however, need little or no time to prepare their presses for a direct mail project. The quick set-up time leads to a quick turnaround time for business owners.

Full-Color, Little Paper Waste

With digital printing, companies can take advantage of a full range of color options to attract the attention of their direct mail recipients. Digital printing is no longer limited to a few standard colors; instead, printers can offer their clients a full spectrum of hues for a vibrant final product.

Digital printing emphasizes quality over quantity. Often, customers of offset printers must order more copies of their direct mailers than they need to make the project cost-effective. With digital printing, every copy is an original of the digital file, so it is an economical choice for short-run projects or small business owners who have a recipient list of 1,000 names or less.

Consider digital printing with Matreks for your next printing project. To learn how Matreks can save you money and increase the quality of your direct mail campaign, contact the printer today at 952-746-4010.
cost-effectively. Here are a few reasons why

Monday, July 1, 2013

Spiff Up Your Print Project with These Font Tips

When designing a new advertising piece, most companies focus on crafting a targeted message and creating a vibrant, eye-catching design. However, the real impact of an advertising piece is lost when the target audience finds it difficult to read.

That’s why it is important to choose a font that is not only easy to read, but helps tie the design of a print project together. Here are a few tips business owners can follow to get the most out their print marketing projects.

Serif Versus Sans Serif

A serif is a short line attached to the ends of letters in certain fonts, such as Times New Roman. Serifs make text easier to read because they help the eye tell the difference between letters in a large section of text. Use serif fonts for projects where there is a paragraph or more of text, such as a welcome letter or brochure.

Sans serif fonts are fonts where no serifs are used on the ends of letters, such as Arial. While they can be difficult and tiring to read in longer bodies of writing, sans serif fonts are visually bold and are good choices for headlines, logos, and other text that needs to catch readers’ eyes.

Just One to Three Fonts Will Do

Using too many fonts can crowd an advertising design and turn people off from reading it. Most effective print pieces employ only one to three fonts. Choosing one font is simple and helps tie an advertising piece together, while using two or three fonts can help build contrast between different kinds of text, such as headlines and call-out quotes.

Color and Contrast

The color of the text and the contrast this color creates with the background hue are also important considerations. Black and white are obvious choices for the best contrast. Black text on white background is a traditional choice, while white text on a black background is actually easier to read for those who struggle with sight.

Other colors can be incorporated into text under certain circumstances. Colored text is not the best choice for the main text of an advertising piece because it can be difficult to read; instead, companies should stick with black text. Colored fonts can be used to highlight certain text, such as a headline or call-out.

Font Size

Lastly, companies should carefully consider the size of the text on their marketing materials. For projects like a postcard, flyer, or brochure, text should be at least 16 pt and ideally 18 pt. While these sizes may seem large to those used to the standard 12 pt used in word processing documents, the larger font helps ensure that all recipients will be able to easily read marketing messaging.

After following these simple tips, send your marketing project to Matreks, your Twin Cities digital printer. Matreks meets all of your paper, color, and graphic needs to produce a stunning end-product. To learn more, contact Matreks today at 952-746-4010.

Monday, June 17, 2013

Simple, Economical Ways to Test Direct Mail Effectiveness


Every Twin Cities company would like to increase responses to direct mail campaigns. But not all businesses can afford to roll out several tests of potential direct mail pieces, which can quickly become costly endeavors. Fortunately, there are a few simple things businesses can do to tweak their direct mail campaigns to improve responses without spending a bundle on testing.

Update Packaging

Sometimes, a simple update of the graphics and messages on a direct mail piece’s envelope can increase responses. Companies can try switching to a color envelope or one that displays a company’s logo more prominently. Graphics on the outside of an envelope can enhance messages on the envelope. Include copy on the envelope that will make recipients want to open the mailing. Even something as simple as “Look Inside” could prompt a recipient to take a look.

Strengthen the Message

Sometimes, updating and strengthening the main message of a direct mail campaign can increase responses. Businesses can try shortening a current letter or changing up the headlines on a brochure. Or, they can see if including a reply form helps boost customer responses.

Companies could also try tweaking their promotions or offers. Free offers are a favorite with recipients, but highlighting a money-back guarantee or discounted product can also do the trick. Though it seems counterintuitive, adding a time limit for acting on an offer often boosts response rates.

Repurpose Other Marketing Strategies

Companies may find that their most effective direct mail item is currently masquerading as their current flyer or brochure. Sending an existing flyer—with a personal note about why a recipient may find it interesting—can help save money and time.

Gauge Interest with a Postcard

Instead of spending a lot of money on a complete direct mail package loaded with letters, brochures, and reply forms and envelopes, companies can test the interest of recipients by sending out a postcard for a fraction of the cost. The postcard can offer free information about a company’s product and services and include a tear-off reply form for recipients to send back. That way, companies can better target the costlier direct mail pieces at recipients whose interest has already been piqued.

Whether they choose to update the messages of their letters, change the color and graphics of their envelopes, or roll out a new postcard to test interest in an offer, Matreks printing can help businesses create successful, economical, and high-quality direct mail campaigns. To learn more, contact Matreks today at 952-746-4010.