Tuesday, January 22, 2013

Create Digital Printing Projects in a Few Easy Steps


More frequently, Minneapolis and St. Paul businesses are choosing digital printing for their direct mail and other printing projects. Matreks Printing is able to take your company’s PDF, InDesign or other file and have a completed print project mailed to you or your direct mail recipients quickly and cost-effectively.


First Step: Create a Print Project

The first step in any digital print job is to create the files for the project using your favorite graphic design program. Matreks can print projects from a variety of formats, including Quark Xpress, Adobe InDesign, Illustrator, Photoshop or a full-resolution PDF. Matreks can also print Microsoft Office files, but recommends you convert these files to PDFs so font and style sheets are preserved.

You also may choose to submit a spreadsheet with your direct mail printing project. Digital printing can be used for variable data printing, which allows you to customize your direct mailings to individual clients. A spreadsheet with recipients’ names, addresses and other relevant demographic information is all Matreks needs to customize your project.

Next Step: Submit Files to Matreks

After you create the files for your digital printing project, you can submit your project to Matreks in an email. Matreks also accepts projects on CDs, DVDs, in a ZIP file or through our easy YouSendIt application.

Once we receive the files, Matreks can print, bind, and package the final product and have it shipped to you by the end of the day. Matreks can also print and send mail projects directly to recipients. Since digital printing uses the electronic project file as the proof, it is not necessary to take time out of your busy day to stop by our shop for a press check.

If you need to make changes after you submit your files, Matreks can modify the project on the fly with little or no set-up time. We can merge documents and change the quantity on the order with a simple email or phone call from you.

Get Started by Contacting Matreks

To learn more about how quickly and cost-effectively digital printing can complete your marketing and other print projects, contact Matreks Printing today at 952-746-4010. Our printing professionals will be able to answer your questions and guide you through the digital printing process.  

Tuesday, January 1, 2013

Upgrade Your Minneapolis/St Paul Business’s Marketing Efforts with the Flexibility of Digital Printing


With ever-increasing online services that help businesses connect with potential clients through email, some companies have abandoned their print marketing efforts for online marketing strategies. However, using all of a business’s marketing dollars for online marketing often means these companies are missing out on an effective way to connect with clients—personalized, full-color print marketing campaigns printed by Matreks Printing.

Advantages to Upgrading to Digital Print Marketing

Print marketing campaigns that are created using digital printing can help boost sales, improve a company’s relationships with its customers and even integrate with online marketing campaigns. Digital printing allows businesses to create personalized, full-color print marketing campaigns that are more effective and cost-conscious than traditional printing methods.

For example, working with Matreks, companies can create a postcard mail campaign with full-color graphics on the front and a message personalized for each individual recipient on the back. The card can even include a QR code so recipients can access a website or online catalog with the click of a smartphone button.

Digital printing allows companies to customize print marketing campaigns through variable data printing. With this technique, companies can provide their printers with digital files of their marketing project and a spreadsheet of recipient contact data that includes names, addresses, and demographic information. This spreadsheet is used to change the message on the print marketing materials so each copy is personalized to its recipient. This helps companies establish a better connection with potential and current clients.

Digital Print Marketing Cuts through the Online Clutter

As more and more companies adopt online marketing strategies like e-newsletters and email marketing campaigns, recipients’ inboxes are becoming more and more cluttered. This may prove to be an advantage for those who wisely choose to continue their print marketing campaigns. A piece of mail that a recipient can hold can have a powerful effect, especially when that recipient is overwhelmed with online offers.

To learn more about how digital print marketing can upgrade your marketing campaigns, contact Matreks Printing today at 952-746-4010.