Most digital printers in the Twin Cities use variable data printing to create direct mail and other marketing pieces personalized to each recipient. However, it can be difficult to show prospects why variable data printing is a good return on investment.
A Look at Variable Data Printing Case Studies
One way to make the decision to invest in variable data printing easier is to provide prospects with real-life examples of successful projects. A case study may highlight one of your former clients and how variable data printing helped increase their response rates. Case studies help prospects see how variable data printing has benefited other businesses and make it easier for them to buy into a similar project.
Case studies typically use statistics to help hook clients into the idea that variable data printing can improve their marketing efforts, then present a problem—for example, low response rates—and show how variable data printing offers a solution to that problem. When prospects see a real-world example of how variable data printing is beneficial, it makes it easier for them to become clients.
What Is Variable Data Printing?
With variable data printing, companies customize their direct mail messages to each individual recipient rather than create one boilerplate message that is mass-produced and sent to thousands of recipients. Companies may change the text and graphics for each recipient depending on their age, gender and other demographic data. Variable data printing creates a stronger relationship between company and their target market, increasing the chance that recipients will convert to customers.
Variable data printing can be used for a variety of projects, direct mail, newsletters, bills and invoices, and purchase orders. Companies often see a good return on investment on variable data printing marketing projects because personalized marketing can increase sales while reducing the cost of the printing compared to traditional printing techniques.
Before your next meeting with a prospect, come up with a few real-world examples of how variable data printing helped some of your past clients. To learn more, call Matreks Printing today at 952-746-4010.
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