Tuesday, January 1, 2013

Upgrade Your Minneapolis/St Paul Business’s Marketing Efforts with the Flexibility of Digital Printing


With ever-increasing online services that help businesses connect with potential clients through email, some companies have abandoned their print marketing efforts for online marketing strategies. However, using all of a business’s marketing dollars for online marketing often means these companies are missing out on an effective way to connect with clients—personalized, full-color print marketing campaigns printed by Matreks Printing.

Advantages to Upgrading to Digital Print Marketing

Print marketing campaigns that are created using digital printing can help boost sales, improve a company’s relationships with its customers and even integrate with online marketing campaigns. Digital printing allows businesses to create personalized, full-color print marketing campaigns that are more effective and cost-conscious than traditional printing methods.

For example, working with Matreks, companies can create a postcard mail campaign with full-color graphics on the front and a message personalized for each individual recipient on the back. The card can even include a QR code so recipients can access a website or online catalog with the click of a smartphone button.

Digital printing allows companies to customize print marketing campaigns through variable data printing. With this technique, companies can provide their printers with digital files of their marketing project and a spreadsheet of recipient contact data that includes names, addresses, and demographic information. This spreadsheet is used to change the message on the print marketing materials so each copy is personalized to its recipient. This helps companies establish a better connection with potential and current clients.

Digital Print Marketing Cuts through the Online Clutter

As more and more companies adopt online marketing strategies like e-newsletters and email marketing campaigns, recipients’ inboxes are becoming more and more cluttered. This may prove to be an advantage for those who wisely choose to continue their print marketing campaigns. A piece of mail that a recipient can hold can have a powerful effect, especially when that recipient is overwhelmed with online offers.

To learn more about how digital print marketing can upgrade your marketing campaigns, contact Matreks Printing today at 952-746-4010.

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