The Birth of Digital Printing
Digital printing was developed after personal computers became a fixture in many American homes. In the early 1990s, computer and photocopying companies developed a new way of printing that allowed projects to be printed directly from a file on a computer.
Due to its versatility, the market for digital printing took off in the late 1990s. Digital printing is now expected to compete for nearly 20 percent of the commercial printing market by 2016.
How Digital Printing Works
Unlike traditional printing presses, which use plates to create a master copy of a printing project and use that to recreate many, identical copies, digital printing recreates an image of the file every time it prints. Digital printers take a computer file and translate the data from that file directly to the press and onto the page using electricity. Digital printers often use toner or dyes rather than ink.
The Benefits of Digital Printing
Digital printing is a versatile and economical choice for many printing projects, including print marketing campaigns that are tailored to recipients. Since digital printing does not require plates, it is easy to run projects with variable data and economical to run shorter jobs up to 10,000 copies.
Digital printers can be connected to a computer network, which allows Twin Cities printers to run a printing project at the touch of a button. This makes it easy for clients to email a file to their favorite printer with instructions, have the printer run the project and pick up the end result.
Digital printing is a cost-effective printing option for Twin Cities businesses. If you’d like see how digital printing could make your short-run printing projects more economical, call Matreks Printing today at 952-746-4010.
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Matreks Printing
Adam Johnston
8317 Pillsbury Ave So
Bloomington, MN 55420
Great summary! I can still remember the days when we used stencils or plates to print something. This old way of printing was awfully slow and would take too much effort in correcting mistakes. Today, we can print all sorts of things - from pictures to letters - in a matter of seconds. Thanks to technology!
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Although there are numerous software programs available for inhouse business printing and the new generation of business printers are fairly sophisticated, one thing is missing: expertise. Expertise is only available from experienced commercial printers. Their printing equipment far exceeds the small business software and printer packages available. This is an important point to keep in mind when it's time to introduce new sales and marketing materials. To the trained eye, commercial printing companies can work miracles with color and offsets for brochures, business cards and other sales and marketing promotional materials.
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Digital printing comes into the pictures after 1990s and many industries,schools,hospitals and some other commercial sector where it is most used.
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Digital printing delivers significantly a lot more control throughout the printing method than screen printing. Digital printing gives a printer the option of auto-matching ink. Instead of mixing inks, the screen printing way, ink matching makes it possible for digital printer to print any shade..
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