Tips for Creating an Effective Brochure

Brochures are common marketing tools. Nearly every business uses one in one way or another. Because

they are so popular, it’s easy to think that creating an effective brochure is simple. But not all brochures are created equally. Some have way too much text, while others skimp on information and invest too much in flashy graphics. Here are a few tips to make your next brochure informative, engaging, and eye-catching.

Why Use Brochures?

Brochures are popular marketing tools because of they are so flexible. Minneapolis companies can use them to highlight a product or service. Brochures can be handed out at client meetings, offered in your company’s reception area, or mailed out to potential clients. Because they can provide a lot of information, brochures often help clients make a purchasing decision. Sometimes, reading through a brochure gives potential clients a boost of confidence in your company, resulting in more closed business.

Brochures are important marketing tools for existing customers, too. Sending clients a brochure highlighting a new or updated product or service helps keep your company top of mind. People tend to hang onto brochures and often store them in places where they will consistently see your logo and message, such as refrigerator doors.

Tips for an Effective Brochure

Effective brochures have clear target audiences, focused messages, and deliberate call-to-actions. As you start thinking about your next brochure project, consider these three questions:

· Who is my target audience and what do I want from them?

· What do I want this audience to know?

· What are the benefits I’m offering to my customers?

Once you have the answers to these questions, it is time to craft a message and design a brochure that reflects them. Keep the messaging positive. Be sure to proofread and run a spell-check before sending anything to print. It is also important to have a good balance between text, graphics, and white space (the space in the brochure without text or graphics). Hiring a graphic designer can help you find the right balance between text, graphics, and white space.

After you’ve crafted your message and designed your brochure, it’s time to print. Digital printing is a good choice for brochures because it is more economical than offset printing for short runs. Digital printing offers a full range of colors and requires only a digital file to create a finished product.

To learn more about brochures and how digital printing can make your next brochure project more cost-effective, contact Matreks Printing today at 952-746-4010

Show Your Customers Some Love This Valentine’s Day

Valentine’s Day is only two weeks away. That means Minneapolis business owners have just enough time to come up with a heartfelt show of appreciation for their customers. Whether you opt for a card or a simple gift, Valentine’s Day is a great opportunity to build stronger relationships with your customers.

Showing Your Appreciation

Companies need to take the lead in fostering their relationships with clients. Businesses in many industries, especially the print industry, are considered commodities by their clients. Building a stronger customer relationship helps turn your company into a resource that clients will use again and again. A heartfelt note or small gift helps show your clients that they are valued, building trust and goodwill for your company.

Ways to Show Your Customers Love

There are all sorts of ways you can show your customers some love this Valentine’s Day. Keep in mind that it is the gesture that counts. Consider sending your clients a personalized note, made easy with variable data digital printing. Tell your customers thank you for their business and how much you appreciate their patronage.

Some companies choose to brand their Valentine’s Day cards, while others send cards that are more in the spirit of the holiday. Mail your cards or surprise your customers who come in the week of Valentine’s Day by handing them their card.

If business owners want to go the extra mile with showing their appreciation, they may consider sending their customers a small, thoughtful gift with their cards. Or, companies may opt to include a little token of appreciation in a customer’s next invoice. Edible gifts are always popular, including candy, cookies, and popcorn. You could also consider a small flower arrangement or a book.



Take advantage of the upcoming holiday to show your clients how much you appreciate their business. To get started on your Valentine’s Day card, contact Matreks Printing today at 952-746-4010.