Digital Printing Increasingly Considered Better than Offset Printing

For years, digital printing has been playing a game of catch-up to its more established, traditional cousin, offset printing. However, print industry experts are starting to rate the quality of digital printing higher than that of offset. Digital printing is a high-quality choice for companies with print projects in the Twin Cities.

Print Industry Survey

A survey of 400 print industry experts in Europe and the United States found that respondents believed digital printing provides higher-quality images and better cost value than offset printing. In fact, over 43 percent of respondents had already made the switch from offset printing presses to digital ones in their own businesses.

Respondents rated several examples of digital and offset printing projects from poor quality to excellent quality. Though experts in Germany believed offset printing to be best, those in the United Kingdom and United States consistently rated various digital printing samples the highest.

For example, those in the UK thought the liquid ink digital piece was the highest quality sample, followed by toner digital and then inkjet. They rated offset worst in terms of quality. Similarly, those in the United States rated toner digital printing the highest quality of all print samples.

Use Digital Printing for Your Next Project

Digital printing offers substantial benefits to companies running advertising projects, billing and invoicing jobs, and countless other print projects. While offset printing does offer a quality product, it is very expensive to proof projects on offset printing presses. For this reason, offset is a less economical choice for short print runs than digital printing, which requires no proof since every copy is an original created from a digital file.

A major advantage digital printing has over offset printing is variable data printing. Since digital printing produces originals from a digital file, companies have the freedom to change information in their project mid-run. This is a great for advertising projects, since businesses are able to tailor their messages and personalize marketing to each recipient.

The next time you need to print a flyer, brochure, postcard, or batch of invoices, consider digital printing with Matreks. To learn more about the benefits digital printing, contact Matreks Printing today at 952-746-4010.