Try Out These Springtime Direct Mail Ideas

Spring is finally in the air in the Twin Cities. People are opening their windows to let in the fresh air, dusting off their lawn mowers and celebrating May Day, Cinco de Mayo, Mother’s Day and Memorial Day. Spring is full of fresh activities and fun holidays. Why not take advantage of the season with a spring-themed direct mail campaign?

Springtime Promotions and Offers

A spring-themed promotion, special offer or coupon is an easy way to incorporate the season into a direct mail project. Consumers are looking for deals on springtime activities and purchases. Companies should tap into these needs to focus the efforts of their direct mail campaigns.

For example, health and wellness companies could design direct mail promotions that offer discounts on athletic wear, nutritional products or gym memberships. Minneapolis landscaping companies and exterior contractors could offer a discount on their services. Spring-themed offers are a natural choice for most outdoor-based businesses, including pool cleaning companies, garden centers, asphalt and paving companies and tree pruning and removal businesses.

Don’t Forget the Holidays
May is full of celebrations. May Day kicks off the month, quickly followed by Cinco de Mayo and Mother’s Day. Memorial Day weekend rounds out the month. Minneapolis companies can incorporate these celebrations into their advertising.

Restaurants and bars may offer a special for Cinco de Mayo. Or, they may send out a flyer advertising their new patio space with a 10 percent off coupon. Similarly, companies that sell grills and other outdoor cooking equipment may offer a Memorial Day discount. A Mother’s Day promotion is a natural choice for florists and gift stores.

To make a spring-themed direct mail piece stand out, design the postcard or flyer with engaging, colorful graphics that reflect the season or a specific holiday. Flowers, lawn mowers, roofing tiles or images of people running, gardening or grilling will grab recipients’ attention.

To make the greatest impact on recipients, companies advertising in the Twin Cities should consider digital printing with Matreks. In digital printing, each piece is an original copy of a digital file. This means companies can customize pieces by changing the lay-out or message of their direct mail piece mid-run or printing several different versions of a direct mail project in one run. Digital printing is cost-effective for both short and long-run projects.

To learn more about how digital printing can help your company with its spring-themed direct mail project, contact Matreks today at 952-746-4010.